There have been a lot of questions about Facebook lately: Are people still using it? Is it on the decline? Can businesses still find it valuable?
With over 1 billion active users, it’s safe to say that Facebook is alive and well.
There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). While it’s hard to predict the future of Facebook and social media, it remains a major player in social media marketing today.
Facebook appeals to its users because it provides real-time information but with a deeper feel. It may not necessarily break news as fast as Twitter, but when it does it provides greater detail and a platform for discussion.
Facebook takes engagement to a deeper level than other networks can. Since you aren’t limited by character count or to just sharing images, you can really say what you want to say. This key differentiator has kept Facebook as the most widely-used social platform, even as new networks are introduced every day.
With millions of brands on Facebook, how can you make yours to stand out? Below are 9 companies (that you’ve probably all heard of) that take their Facebook marketing to the next level. An important thing to note is that the strategies used by these major players can be used by any company out there. You don’t have to be Nike or Microsoft to be successful.
Number of Likes: 22.6 million
Nike is arguably one of the biggest names out there. They have a marketing budget that a lot of companies can barely begin to fathom. Yet when it comes to their Facebook presence, they don’t over-emphasize the need to buy their products.
Even though Nike is such a household name, they still have competitors. Adidas and Under Armour aren’t just going to sit back and let them maintain the majority of the market share. You would think the competitive nature of the industry would encourage them to step up their promotions.
But they don’t have to. They have established and continue to maintain a strong brand image, which resonates throughout their Facebook page. They have quite possibly the most famous slogan out there, so they grab onto that popularity and incorporate it in their cover photo, photos shared, and through a branded hashtag.
Nike’s Facebook page is a balance of new products, science, charitable initiatives, and encouragement. One way they differentiate themselves from their major competitors is by emphasizing the research and development that goes into every design. Their products are seen as the result of extensive engineering or science experiments, which evoke the idea that these items are cutting-edge and high quality.