Tuesday, March 7, 2017

5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers




5 Steps for Improving Your Media Outreach

Define your audience.


Marketers know defining your ideal buyer persona offers helpful insights to guide everything from product development to content creation. In that same vein, gathering information about stakeholders across your brand is immensely helpful in defining your ideal target audience for content distribution.

Further, understanding not only the demographics, challenges, and motivations of your target audience, but also their online (and offline) behavior will help define your ideal audience and ultimately guide your outreach strategy. Specifically, it will help you better understand where they consume their news, turn to for insights and advice, and seek out entertainment.

Build media lists.


Become familiar with the publications and media outlets your ideal audience frequents, then vet the publications before going on to research the best-fit contact. Run through a mental checklist for each publication before adding them to your list build:
Do they publish third-party content?
Do they regularly post on the topic you’re planning to pitch?
Do they frequently promote their posts via other channels like social media?

Once the publication has passed this quick preliminary phase, go on to find the best-fit contact by scanning through their editorial contact list. Further research a few contacts whose beat fits your content and trace their online footprint. Start following them on their professional social accounts and keep an eye out for their recent work or contributions to other online media like podcasts. Commenting on their latest post or podcast appearance, or giving your genuine opinion about a topic you’re both well-versed in, is a great way to start off your pitch.

Obviously their beat must align with the topic of the content you plan to pitch, but make sure you also run through the second mental checklist:
Do they cite content produced by brands?
Do their posts see a lot of engagement?
Do they cover only breaking news or only write personal essays and critics, or do they feature timely and evergreen content?
Do they demonstrate values that align with your brand?

Researching who to contact can be time consuming, especially when initially starting a media outreach strategy. Fortunately, as time goes on, the investment pays off in the form of established, mutually beneficial relationships.

Thursday, February 23, 2017

Guest Post: Vintage Invicta Watches Are Making a Comeback



What's old is definitely back in style and on the runways, and we're not talking about bell bottom jeans or Disco balls. This time around its vintage Invicta watches that are taking center stage - and shining - among the season's top accessories giving wrists some definite pizzazz.

Just as in the bygone days, vintage Invicta wristwatches are making a statement as they so proudly adorn the wrists of those who wear them. From 19th century classic timepieces with thin leather bands to the more extravagant with encrusted Marcasite, vintage Invicta is hot, hot, hot.

And surprisingly, the ladies aren't the only ones who are sporting these beloved timepieces; even men have gotten aboard the bandwagon. From designer names to the more obscure, vintage Invicta men's wristwatches can add a refined, polished appearance to any wardrobe. Be it a tux and tails or a simple white T-shirt and a pair of jeans, a vintage Invicta watch can define an outfit. Think of the Rockefeller and Vanderbilt set who were known for their superb tastes in wristwatches during their heyday when hobnobbing was certainly the in thing to do.

As for women, such a timepiece may be paired with anything from a floor-length designer ball gown to a sporty pair of shorts and summer blouse. A vintage Invicta watch is also a piece of jewelry that holds it value as well as time and never goes out of style. Pick up any high fashion magazine and you will see one paired with today's clothing on many a model. When you opt for a watch of this caliber, you are indeed investing in something that will bring you much pleasure as well as style.

Whatever you want to wear your watch with, know that it will almost always make a statement that will leave others asking where you got it and where can they get one, too.

When it comes to vintage Invicta watches, one of the most important things one can ask for is age, quality, and whether it is real or fake. Unlike its two other counterparts, vintage Invicta watches are probably one of the most faked luxury items in the world. These fakes can range from poorly done to unidentifiable to the most trained eyeballs.

However, there are stores out there who are professional watch dealers and the cornerstone of those kinds of businesses is always a highly experienced watch maker. This kind of person is someone to look for when it comes to watch identification.

All in all, vintage Invicta watches are definitely in and worth as much as any house or vehicle out there. When trying to buy or sell a vintage Invicta watch, make sure to find a local, trustworthy watch expert to assist in this mighty venture. If you are in Southern California, one of the premier watch experts can be found at Vince's store.

Wednesday, February 8, 2017

Healthy Living: 3 Steps to Take Today


Healthy Living Step No. 1: Take stock.



Your first step toward healthy living is to get a handle on your health status right now. Here's your to-do list:

Make appointments with your doctor and dentist. 

Catch up on your routine screening and immunizations, and take the opportunity to ask your doctor any questions you might have.
Gauge your girth. Measure your height and weight to check your BMI, and measure your waist circumference to see if you're overweight and if your waistline is putting your health at risk.
Assess your activity. How much physical activity do you get in a typical week? How intense is that activity? How much variety do you get in your activity, and how much do you enjoy it? The CDC recommends that adults get at least two and a half hours per week of moderate-intensity aerobic activity or one hour and 15 minutes per week of vigorous-intensity aerobic activity, plus muscle-strengthening activities at least two days per week.
Keep a food diary. Write down everything you eat for a day -- and no fair skipping the items you're embarrassed about. "The idea is to write it down ... without judgment," says Kathianne Sellers Williams, MEd, RD, LD, a nutritionist, wellness coach, and personal trainer with Cafe Physique in Atlanta. "You can't change what you're not aware of or don't acknowledge."
Check your mood and energy. Healthy living includes emotional wellness and adequate rest. How has your mood been lately? Are you experiencing any symptoms of depression or anxiety? Do you usually sleep well for seven to eight hours a night?
Consider your social network. How strong are your connections with family and friends? Are you plugged in with social or spiritual groups that enrich your life? "People have a fundamental need for positive and lasting relationships," C. Nathan DeWall, assistant professor of psychology at the University of Kentucky, tells WebMD.

If you're not thrilled with the answers to some of those questions, remember that the point is to figure out where you are today so you can set your healthy living goals. It's not about being "good" or "bad," "right" or "wrong."


Healthy Living Step No. 2: Put out fires.


If you know that you have chronic health problems, whether it's heart disease, diabetes, depression, arthritis, or other conditions, treatment is an obvious priority for healthy living. The same goes for risky behaviors, such as smoking, and addictions of any kind.

Addressing these issues typically isn't a do-it-yourself task. Partner with your doctor. Make the phone call today to schedule that appointment.

Healthy Living Step No. 3 Move more.


Thursday, January 12, 2017

9 Brands With Brilliant Facebook Marketing










There have been a lot of questions about Facebook lately: Are people still using it? Is it on the decline? Can businesses still find it valuable?

With over 1 billion active users, it’s safe to say that Facebook is alive and well.

There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). While it’s hard to predict the future of Facebook and social media, it remains a major player in social media marketing today.

Facebook appeals to its users because it provides real-time information but with a deeper feel. It may not necessarily break news as fast as Twitter, but when it does it provides greater detail and a platform for discussion.

Facebook takes engagement to a deeper level than other networks can. Since you aren’t limited by character count or to just sharing images, you can really say what you want to say. This key differentiator has kept Facebook as the most widely-used social platform, even as new networks are introduced every day.

With millions of brands on Facebook, how can you make yours to stand out? Below are 9 companies (that you’ve probably all heard of) that take their Facebook marketing to the next level. An important thing to note is that the strategies used by these major players can be used by any company out there. You don’t have to be Nike or Microsoft to be successful.

1) Nike


Number of Likes: 22.6 million


Nike is arguably one of the biggest names out there. They have a marketing budget that a lot of companies can barely begin to fathom. Yet when it comes to their Facebook presence, they don’t over-emphasize the need to buy their products.

Even though Nike is such a household name, they still have competitors. Adidas and Under Armour aren’t just going to sit back and let them maintain the majority of the market share. You would think the competitive nature of the industry would encourage them to step up their promotions.

But they don’t have to. They have established and continue to maintain a strong brand image, which resonates throughout their Facebook page. They have quite possibly the most famous slogan out there, so they grab onto that popularity and incorporate it in their cover photo, photos shared, and through a branded hashtag.

Nike’s Facebook page is a balance of new products, science, charitable initiatives, and encouragement. One way they differentiate themselves from their major competitors is by emphasizing the research and development that goes into every design. Their products are seen as the result of extensive engineering or science experiments, which evoke the idea that these items are cutting-edge and high quality.